There are two simple reasons to choose to sell your Real Estate at auction: the two most valuable commodities in business: time and money. Long and expensive liquidations or listing periods are eliminated with a professionally conducted auction. It is often pointed out that a property which could not be sold at any price is sold in minutes for top of the market prices at a properly conducted auction. This happens because the property and the auction is effectively promoted and exposed to a massive amount of interested buyers.
The auction is a form of competition with natural dynamics that cannot be duplicated by traditional Real Estate listings. During the auction process, each bid reinforces the market value of the property, which encourages continued bidding. In a traditional Real Estate listing, the buyer negotiates the seller down. In an auction, the buyer bids the property up!